Inspiration

In all kinds of business it is important to provide customers with opportunities and means to interact with the business and having an online presence is no different if not even more important. The more you interact with your client the more you can build on your client’s trust and being able to earn your clients’ trust can benefit your business in so many ways. One of the direct results of such trust is that loyal customers could recommend you and/or your products to their acquaintances, making your business grow and increasing your profits.

One way of the most common ways of staying connected online this is through a ‘Contact Us’ form. Here, clients can interact with you directly, submit inquiries and also make suggestions. You probably already have a ‘Contact Us’ form, but is your ‘Contact Us’ form able to convert the leads captured and to monetize your business further? Having a customized Contact Us form with strategic field or business specific questions can help serve your clients a lot better than a generic one.

Business Catalyst’s centralized integrated CRM feature, not only allows you to customise the form to suit your business needs but will also automatically capture all the details within the system and create a customer record every time your clients a submit a form. Since this feature also keeps record of all transactions for a given customer, this allows you to create and customised mailing list for e-mail marketing campaigns and promotions.

Another interesting feature in BC is the Web Form. The BC Web Forms give you the ability to create triggers called ‘workflows’ to help you stay on top of your business and respond faster to your clients. You could also apply personal touches on the web form by adding notes or task to customer records, like, when you want to follow up with specific customers or when you want to send them loyalty offers and special promotions.

These web forms can increase sales and track customer loyalty with its custom trackable data that is tailored for your specific online business needs. Each form can be transformed into multiple cases allowing you to track the ways your customers interact with the business. You can use it in a secure zone wherein only your registered members have access which allows you to encourage more enrolments and sell ongoing membership. Of course you can also allow all users access by simply choosing the “Don’t subscribe to a secure zone” option.

Creating the Contact Us form in BC starts with a basic customer data that is very easy to set up. You have the option to customise this form based on what you would like your clients fill in, like, username, password, email, etc. You can also set their login details to the member’s only area. You have the option to add several drop downs menu if you have several preferences for the log in feature.

BC also has the option to ‘not use a workflow’ or ‘content approval workflow’, if you chose to do so in some cases depending on your type of business. With BC, you can use these options to your advantage. You can also use the web forms in order management, email response and so much more.

Despite the fact that it sounds complicated, it is really fairly simple and can be achieved with little or no experience in computer coding. This not only save you time but it also save you costly programming projects. And just like any other page in your website you are free to customize your Contact page to suit your business. Just save and publish it once you are ready to go. Now starting and maintaining a relationship with your customers is so much easier.